If you are someone who wants to start a home based business, how do you go about finding a legitimate home based business in a sea of scams? And not only a legitimate home based business, but a successful home based business. What do you look for? You need to keep the M.O.N.E.Y.T.R.E.E in mind when evaluating companies.Accomplished author, Robert Allen, has devised a method for assisting individuals looking for a home business. He calls it the M.O.N.E.Y.T.R.E.E. I’ll provide a synopsis of what he discusses here.
‘M’ stands for Multiple Streams Of Income. This means that the business must create multiple ways, or streams, of generating income.
‘O’ stands for Outstanding Product. This is just what it says. The company must have a product, or products, which are at the top of their industry. If you don’t have a good product to market, your odds of success are not as good.
‘N’ stands for No or Little Money Down. You don’t want to break-the-bank getting into a home business. So you need to look for something that does not require a large investment.
‘E’ stands for Employee Resistant. One of the main purposes of starting a home business is the ability to work for yourself. You don’t want to get into a home business which requires a lot of employees, if any at all.
‘Y’ stands for Yield. Here, you’re looking for a business which not only has opportunity, but also the potential to make a lot of money.
‘T’ stands for Trend. This simply means, you want to be involved in an industry which is trending up. For instance, you probably don’t want to get involved with selling Beanie Babies right now…that trend has passed. With Baby-Boomers hitting retirement age, the next big trend is health.
‘R’ stands for Residual Income. The business you select should be able to offer you residual income. Meaning, as you put in the effort and grow your business, your business begins to make money for you even when you are NOT actively working it. An example would be the author of a book. Significant time is put into actually writing the book. But once it is published, the author is making money even though they are not actively working on the book. If you can make money while you sleep, you have found a Residual Income Business.
‘E’ stands for Essential Products. These are products people want and need every day. This serves two purposes: first, it creates repeat business. If you are selling bowling balls, generally a customer might only purchase one every couple of years. Or even in a lifetime. However, if it is something they use every day, they will continue coming back. Second, it makes your business recession proof. If your product is something people can do without, then odds are you will lose that business during an economic downturn.
‘E’ stands for Enthusiastic. “Choose a job you love, and you will never have to work a single day in your life” ~ Confucius. I think that sums it up pretty well.
So when you are looking for, or evaluating, a home based business just keep these points in mind. By following this method, the odds of finding a successful home business will increase. And the result will be something you love.
Top 9 Items To Look For In A Legitimate Home Based Business
How Important Is the Fundraising Auctioneer to the Success of Your Event?
I want you to think about the term “Fundraising Auction”.
A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.
So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?
The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.
I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.
Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?
Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.
A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.
But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.
So the Event Committee scrambled to re-schedule the event for the following weekend.
They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.
But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.
But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.
But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.
And it cost them.
Learning Points
The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.
The Role of Marketing and Advertising Agencies in Business
An advertising or marketing agency is the third-party offering advertising and marketing services to organizations and businesses. They are the best source to acquire complete information about the market. With the help of various methods like culture knowledge, market research and modernized sales techniques, advertising agencies provide detail information about the current market scenario.
What services do advertising agencies offer?
The services of an advertising agency include creating gorgeous color schemes and logos that can drive consumers towards their client’s ads. Amongst the services, they also prepare brochures and slogans and create descriptive copies for the sales materials. Most advertising agencies use various media platforms for promoting their client’s organization and business. Magazine advertisements, TV commercials, websites, radio commercials, newspaper ads and infomercials are few of the media used for marketing.
Before marketing, the agencies must know about the services and products of their clients. This helps them to decide the demographic to promote the products and services to consumers. Together with outsourcing of product promotion services, businesses have now started outsourcing the marketing functions.
Marketing Agencies and Their Functionality
Often businesses are unable to decide how to market their services and products or what type of marketing will be effective for them. This is where the marketing agencies come to help. They work coherently with their client companies and offer them professional assistance to plan their marketing strategies. The primary aim of these agencies is to boost up the sales of their client company. They offer marketing strategies which would reach out to the largest number of prospective audiences.
Marketing agencies also do a lot of market research. They study about the sale points and demographics for supplementing their services across the market. Marketing agencies work together with the advertising agencies delivering them strategic inputs about the marketing ways, geographies, target audience and the market study. Hence, they both can promote a company in the true sense.
A company can drive its target audience and consumers with the help of these two agencies. These agencies make certain things like brand recalling and control over the market more effective for a business organization. The strategies of these agencies are highly efficient in establishing a company among its competitors. Companies can sway their consumers in a remarkable way. Now, it might be a costly affair to engage these agencies for a company but it is worth the investment it makes.
Both marketing and advertising agencies survey the market thoroughly which is not at possible for any business to do. They study the market and use varied tools to make a company and its business poplar in the market.